Growth at any Cost: Social Media has Made the World a Worse Place, Here’s How To Fix It

  • All content is public (excepting private feeds, which are a small minority of tweets)
  • Every other user can see and respond to any of your tweets
  • Any user can be addressed (@mentions) by any other user
  • Any tweet can be rebroadcast by any users to their followers
  • The userbase of Twitter is extremely large and diverse
  • Users are anonymous by default on Twitter
  • Banned users can sign up for new accounts due to this anonymity
  1. Come up with first class objectives and key results (OKRs) around user well being then treat those as being of equal priority to traditional metrics around growth and engagement. This may sound like asking companies like Facebook to engage in mood manipulation research which received so much outcry years ago but I personally think the media screwed up in 2014 by condemning Facebook for trying to understand how the site influenced people especially when they turned around in 2016 to complain that influenced elections.
  2. Talk to female and minority users about their experience on the site then see what can be done to improve their experience. This doesn’t just mean in the US, it means talking to women and ethnic minorities in South America, Asia, Europe, etc.



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Dare Obasanjo

Dare Obasanjo


"Everything you touch you change. Everything you change, changes you" - Octavia Butler, Parable of the Sower